DemographicsOver the past 4 years Rock the Cause has produced over 3 dozen charitable events, volunteer drives, and media campaigns for nearly 50 different nonprofit organizations!
We have also put $250,00 worth of direct support back to work in our community.
We knew what we were doing felt good. What was its over all impact?
Rock the Cause decided to ask our base of support to let us know how we are doing and what is important to them. We sent a survey to 1,000 people who have attended our events or signed up for our newsletter and received a 33% response rate, which is higher than the national average for nonprofits.
Here are the results of the Rock the Cause 2010 survey:
Demographics
67% of the Rock the Cause community is age 21 to 45
34% earn between $35,000 to $50,000 per year, with 17% earning over $70,000 per year
51% have earned a college degree
Here is where the impact of our work is showing in the community:
53% discovered new causes to support through RTC
40% donated money to causes they discovered through RTC
33% volunteered for causes they discovered through RTC
79% discovered new music through RTC
Which of our charitable partners have you donated money to as a result of discovering them through Rock the Cause?"
54% Big Brothers Big Sisters
26% Free Arts Minnesota
24% Minnesota AIDS Project
21% Clare Housing
9% Open Arms of Minnesota
Rock the Cause retention and conversion statistics:
73% said we do an excellent job communicating the needs of our nonprofit partners
83% said they understood our mission to help other charities
74% follow us on Facebook (not consistent with above statistic)
24% follow us through our monthly newsletter
28% follow our community calendar
84% will continue to attend Rock the Cause events
87% will support a business that is a Rock the Cause community partner
The causes that have the most emotional draw in the RTC community
46% Child Safety and Mentoring
44% Children's Health
46% Arts (Visual, Music, Dance etc.)
31% HIV/AIDs
41% the Environment
44% Human Rights
We'd like to give a big Thank You to everyone in the Rock the Cause community for your Rock and Roll hearts and compassion. With your time, effort and support, we are truly making an impact together!
