Release Date October 21, 2104.
Charitable record label, Rock the Cause Records, announces today the launch of a new single by singer and songwriter, Matt Hires. The inspiration for the song, “Hold You Up” and resulting music video by SoulPancake and Wayfarer Entertainment, is Minneapolis-based radio personality Paul Fletcher, whose family utilized the Ronald McDonald House Charities of the Upper Midwest services while his infant daughter received medical care. One hundred percent of all net proceeds from “Hold You Up” will benefit Ronald McDonald House Charities of the Upper Midwest.
Paul and his wife Spencer gave birth to their first child Elsie in October of 2012. A few days after Elsie came home, they noticed something was wrong. She was brought into Children's Hospital of Minnesota and diagnosed with Hirschsprung's Disease, a rare disorder with the intestine that creates challenges with the body’s ability to pass waste.
Over the course of several months, Elise underwent numerous surgeries. Facing exhaustion and fear, the couple found a place of rest, routine and community at the Ronald McDonald House of the Upper Midwest—a non-profit that provides a home away from home to keep families together during a child’s health crisis. Today, Elsie is going on her second birthday and has made a full recovery.
“After our experience, I felt inspired to share the story of the Ronald McDonald House and the families who have been touched by their beautiful work,” says Fletcher. “Being active in the Minneapolis radio scene, I knew I wanted this to be through music.”
Paul enlisted the help of friend, Matt Hires, who is known for his hit song, "Restless Heart." Without hesitation, Matt visited the House and wrote "Hold You Up", based on his experience and the stories he heard.
“It’s truly an emotionally charged anthem,” says John Stanoch. “Lyrically it’s a perfect illustration of the relationship between the House and the families who stay with us.”
From there, Matt and Paul hit the streets of Minneapolis, shared Elsie’s story along with the impact of the House and were able to get complete strangers to sing their support for families in need. The result is an uplifting video that highlights the good in humanity and showcases the power of community.
The song is available for download on iTunes and Google Play ($.99). The music video, conceived of and produced by Olson and filmed by Wayfarer Entertainment, is available for viewing on SoulPancake.com. Rock the Cause will donate a portion of net proceeds, aprroximately 80% or more from “Hold You Up”, to Ronald McDonald House Charities of the Upper Midwest, as administrated by Rock the Cause Records a registered 501(c)3 organization. For more information contact email@example.com
Mary Clare Jensen
Label Relations - firstname.lastname@example.org
Paul Fletcher - email@example.com
Noah Anderson - firstname.lastname@example.org
Shabnam Mogharabi email@example.com
About the Ronald McDonald House of the Upper Midwest
RMHC-UM is a non-profit organization that provides a home-away-from-home to keep families together during a child’s health crisis, when family matters most. When a child’s health is at risk, a family’s world can feel like it’s falling apart. RMHC-UM helps these families land in the hands of a loving, sympathetic community. A house built by generous strangers, compassionate organizations and caring individuals. A house that love built.
About Rock the Cause
Rock the Cause Records is out to make the world a better place though music. As the world’s only full time registered nonprofit record label they use music releases, concerts and volunteer drives to increase awareness and support for other nonprofit organizations. To learn more visit irockthecause.org
Rock the Cause would like to thank the following people who made Hold You Up possible.
Paul Fletcher, Spencer and Elsie
Rock the Cause Records
Ronald McDonald House Charities Upper Midwest
Wayfarer Entertainment Crew
William Christopher Crutchfield
Olson Creative - Crew and Agency
Scott Muskin - Creative Director
Abby Stavig – Sr. Broadcast Producer
Allison Frailich – Director, Corporate Affairs
Chloe Glarner – Broadcast Coordinator
Jeff Marcovis – Location Sound Recording
Nick Hillyard – Camera Operator
TJ Turner – Camera Operator
Kline Nissan of Minnesota
Music Go Round Roseville, MN
Pinstripes Edina, MN
Chris Budzius State Farm
Lights On Minneapolis
Lommen Abdo Law Firm
Lights On Minneapolis
Darby’s Pub, Minneapolis
The Mall of America
Sea Salt at Minnehaha Falls
The Minnesota Twins
Courtney Henry of St. Paul McDonald’s
McNally Smith School of Music
Adam and Paula Gislason
John and Tammy Stanoch
Anne Brown and Family
Laura Sobiech and Family
Sammy Brown and Amy Adamle
Scott Herold – Rock the Cause Records
Hold You Up written and composed by Matt Hires
Matt Hires - Guitar and Vocals
Steve Price - Bass
Kevin Bowe- Guitars
Peter Anderson - Drums
Recorded and engineered by Kevin Bowe
Published by Spirit Music Group 2014
Rock the Cause Records 2014 All Rights Reserved
Executive Producer Paul Fletcher