Radio Program Directors Download Hold You Up at Play MPE Impacting Now!


Release Date October 21, 2104. 

Charitable record label, Rock the Cause Records, announces today the launch of a new single by singer and songwriter, Matt Hires. The inspiration for the song, “Hold You Up” and resulting music video by SoulPancake and Wayfarer Entertainment, is Minneapolis-based radio personality Paul Fletcher, whose family utilized the Ronald McDonald House Charities of the Upper Midwest services while his infant daughter received medical care. One hundred percent of all net proceeds from “Hold You Up” will benefit Ronald McDonald House Charities of the Upper Midwest.


Paul and his wife Spencer gave birth to their first child Elsie in October of 2012. A few days after Elsie came home, they noticed something was wrong. She was brought into Children's Hospital of Minnesota and diagnosed with Hirschsprung's Disease, a rare disorder with the intestine that creates challenges with the body’s ability to pass waste.
Over the course of several months, Elise underwent numerous surgeries. Facing exhaustion and fear, the couple found a place of rest, routine and community at the Ronald McDonald House of the Upper Midwest—a non-profit that provides a home away from home to keep families together during a child’s health crisis. Today, Elsie is going on her second birthday and has made a full recovery.
“After our experience, I felt inspired to share the story of the Ronald McDonald House and the families who have been touched by their beautiful work,” says Fletcher. “Being active in the Minneapolis radio scene, I knew I wanted this to be through music.”
Paul enlisted the help of friend, Matt Hires, who is known for his hit song, "Restless Heart." Without hesitation, Matt visited the House and wrote "Hold You Up", based on his experience and the stories he heard.
“It’s truly an emotionally charged anthem,” says John Stanoch. “Lyrically it’s a perfect illustration of the relationship between the House and the families who stay with us.”
From there, Matt and Paul hit the streets of Minneapolis, shared Elsie’s story along with the impact of the House and were able to get complete strangers to sing their support for families in need. The result is an uplifting video that highlights the good in humanity and showcases the power of community.
The song is available for download on iTunes and Google Play ($.99). The music video, conceived of and produced by Olson and filmed by Wayfarer Entertainment, is available for viewing on  Rock the Cause will donate a portion of net proceeds, aprroximately 80% or more from “Hold You Up”, to Ronald McDonald House Charities of the Upper Midwest, as administrated by Rock the Cause Records a registered 501(c)3 organization. For more information contact 
Contact Information:     

Media Inquiries
Mary Clare Jensen

Scott Herold
Label Relations -

Radio Inquiries
Paul Fletcher -
Noah Anderson -

Shabnam Mogharabi

About the Ronald McDonald House of the Upper Midwest

RMHC-UM is a non-profit organization that provides a home-away-from-home to keep families together during a child’s health crisis, when family matters most.  When a child’s health is at risk, a family’s world can feel like it’s falling apart.  RMHC-UM helps these families land in the hands of a loving, sympathetic community. A house built by generous strangers, compassionate organizations and caring individuals. A house that love built.
About Rock the Cause

Rock the Cause Records is out to make the world a better place though music. As the world’s only full time registered nonprofit record label they use music releases, concerts and volunteer drives to increase awareness and support for other nonprofit organizations. To learn more visit 

Rock the Cause would like to thank the following people who made Hold You Up possible.

Matt Hires

Paul Fletcher, Spencer and Elsie


Rock the Cause Records

Ronald McDonald House Charities Upper Midwest


Wayfarer Entertainment Crew

Ahmed Musiol

William Christopher Crutchfield

Justin Baldoni


Olson Creative - Crew and Agency

Scott Muskin -  Creative Director

Abby Stavig – Sr. Broadcast Producer

Allison Frailich – Director, Corporate Affairs

Chloe Glarner – Broadcast Coordinator

Jeff Marcovis – Location Sound Recording

Nick Hillyard – Camera Operator

TJ Turner – Camera Operator


The Orchard


Cities 97

Kline Nissan of Minnesota

Music Go Round Roseville, MN

Pinstripes Edina, MN

Chris Budzius State Farm

Play MPE

BMF Media

Studio 2400

Wild Sound

Lights On Minneapolis

Lommen Abdo Law Firm

Lights On Minneapolis

Darby’s Pub, Minneapolis

The Mall of America

Sea Salt at Minnehaha Falls 

Hideaway Studios

The Minnesota Twins

Courtney Henry of St. Paul McDonald’s

McNally Smith School of Music

Magneto Mastering


Adam and Paula Gislason

John and Tammy Stanoch

Scott Weber

Janna O’meara

Karl Demer

Anne Brown and Family

Laura Sobiech and Family

Sammy Brown and Amy Adamle

Alex Steel

Gabriel Douglas

Courtlan Lyans

Al Church

Matt Johnson

Phillip Christensen

Scott Keever

Noah Anderson

Scott Herold – Rock the Cause Records


Hold You Up written and composed by Matt Hires


Matt Hires - Guitar and Vocals

Steve Price - Bass

Kevin Bowe- Guitars 

Peter Anderson - Drums

Recorded and engineered by Kevin Bowe 


Published by Spirit Music Group 2014

Rock the Cause Records 2014 All Rights Reserved

Executive Producer Paul Fletcher